Welcome
to Key Three Data
Exploring consumption of goods and services
Our
Vision
Egocentric video to Consumer Data
Consumer goods and services brands need a better, real time understanding of media, consumption and purchase behaviour in an increasingly fluid and fragmented world. Video is the only mechanism for scale-ably collecting this
kind of data.
Key Three data is developing an automated platform for converting first-person video to consumer data.
Its ambition is to create the capability to holistically and immediately understand consumer behaviour, in a way that supports a new theory of brand building and better commercial planning systems.
Our
Platform
1
Step One
Collect "day-in-the-life" first-person video from a panel of consumers who capture their days on video, as well as recording their online life.
2
Step Two
AI-supported conversion of this video & digital data into a "stream of consciousnesses" description of the participants' lives.
3
Step Three
Validation of the automatic data conversion by a team of human labellers.
4
Step Four
The validated "Stream of consciousness" narrative converted to usable data by adding structure, hierarchy, sequence and pattern
of behaviour.
5
Step Five
Customization of information by client according to area / categories of interest, modelling, etc.
Our
Milestones
Initial Feasibility Test SA
2018
Scale Data Collection Test Mexico
First Commercial Project USA
2019
R&D: new AI LM creates the potential
With the advent of transformer based large pre-trained ML models, the pipeline for extracting vision data from video has been transformed.
Work in progress: Sponsoring research at Kingston University London to develop data extraction, aggregation and visualisation
2024
Prototype process
Delivering a full data pipeline from video to customised visualisation.
Work: explore partnerships and grants to take the methodology to scale.
Simplify data collection to app or lifelog approach
2025
Scale ready
Deliver insights from scale trial. Explore options for ongoing panel.
"
"
No design works unless it embodies ideas that are held common by the people for whom the object is intended.
- Adrian Forty -
Who
We Are
Our Story
Key Three Data was founded by ex Global VP of Category Strategy at Anheuser Busch Inbev, Anne Stephens, out of a frustration with the limitations of self-reported consumer behaviour data. In the last 3 years of her tenure at ABInBev and with its support, we have been working on an alternative to traditional survey based research or single point behavioural data collection (e.g till data or tv viewing).
A team of software engineers and data scientists is developing the first prototype of a platform that will take passively collected digital and physical first-person data and automatically convert it to consumer data customized for different brand owners.
Our approach is GDPR compliant, all data is anonymised and aggregated.
Get in
Touch
Location
Key Three Data is based in Surrey, UK
Email Address
Contact Details
+44 7553 370660